Some of the world’s top universities and online courses platforms now provide their courses for free online.
These 10 free online courses with free certificates are available to anybody interested in digital marketing.
The term “digital marketing” is used to describe a wide variety of online promotional strategies, including:
- Search engine optimization SEO, also known as search engine marketing SEM
- Content promotion
- Funnel Building
- Email Marketing
- Social Media Marketing
These free online courses with free certificates will provide you with a comprehensive overview of digital marketing to its fullest potential for marketing purposes.
You will learn all you need to know about creating a business website, blogging, social media, etc., and why and how to use them.
Free Online Courses with Free Certificates No. 1: SEO Foundations
This course exposes you to many concepts that make up Serch engine optimization. You will learn the steps in laying the groundwork for effective SEO, such as:
- Keyword research and planning
- Link building
- Optimization for mobile users and online merchants.
This course covers:
- Overview of SEO
- Keywords: The Foundation of SEO
- Content Optimization: How Search Engines and People View Web Pages
- Content Optimization: Technical SEO
- Long-Term Content Planning
- Link-Building Strategies
Free Online Courses with Free Certificates No. 2: Inbound Marketing Course
Learn the ropes of inbound marketing by studying its many techniques and absorbing their underlying principles.
Create pieces that interest and enlighten buyers at every point in the purchasing cycle.
To nurture leads and convert customers, it is important to provide them with relevant content and opportunities.
The use of automation strategies and use of AI technology might help your marketing efforts provide better results.
Free Online Courses with Free Certificates No. 3: Contextual Marketing
Using numerous available videos, quizzes, and workbooks is free.
To get more hands-on experience with HubSpot, you’ll need to upgrade to the premium Pro or Enterprise plan.
Contextual marketing allows you to attract customers who will impact your business the most.
Take the time to participate in the Contextual Marketing certification course. You will learn how to create a website experience tailored to each visitor’s specific needs and preferences.
The content covered in this certification directly influences the relationships you cultivate and how you categorize them.
Before starting this course, you should have a minimum of 500 contacts in your HubSpot CRM and experience with lead segmentation strategies.
You’ll need both of these to get the most out of it.
Well-developed customer personas and content tailored to each stage of the buyer’s journey are also essential.
Free Online Courses with Free Certificates No. 4: Email Marketing Course
Learn the ins and outs of crafting an email marketing strategy that is both personable and helpful and will inspire confidence in your network.
The only way to help your contacts is to learn what they need.
To grow your business, you need a strategy to help you maximize your productivity.
Find out how to create a contact management and segmentation plan that will aid you in sending out emails with useful information and starting conversations that people want.
This strategy is designed to help you do just that. This exemplifies the power of integrating contact management with segmentation.
Free Online Courses with Free Certificates No. 5: Building a Full-Funnel Content Marketing Strategy on LinkedIn
This is one of my best courses on this list.
With the help of this course, you’ll be able to guide your audience more effectively through the different phases of the customer experience by using both organic and paid content.
To grow your business and reach the right people at the right time, you must understand how to create and disseminate content at every marketing funnel stage, from first exposure and consideration to final conversion.
Suppose you’re not already familiar with LinkedIn’s organic features (such as Pages and Articles) or paid advertising options.
In that case, you can want to enroll in one of our foundational courses before continuing (such as Sponsored Content and Video Ads, among others) (How to Make Your LinkedIn Ads and Pages Stand Out in the Crowd).
Free Online Courses with Free Certificates No. 6: Content Marketing Basics
About 90% of a marketer’s time and energy in the current marketing environment is spent on content marketing.
Businesses and sole proprietors alike have benefited greatly from the exposure afforded by content marketing.
With its assistance, you can expand your brand’s reach, attract new customers and prospects, meet the informational needs of your current ones, build trust with your target demographic, and boost your SEO rankings.
This content marketing introduction will look at the various benefits content marketing can bring to your business and provide a brief outline of the strategy itself.
You will also learn the differences between advertising and content marketing and why each is important.
The course will teach you how Content Marketing can advocate for your company and improve your brand’s reputation.
You’ll learn how users behave and develop the capacity to predict their next moves.
In the second half of this online course, you’ll learn the fundamentals of Content Marketing, including the Content Marketing Strategy and a wide range of practical measures you can immediately use to improve your existing strategies.
Moreover, you’ll know why various content marketing strategies are so crucial.
Considering these gains, it’s clear that taking digital marketing courses is essential for business owners who want to see their enterprises flourish.
Free Online Courses with Free Certificates No. 7: WordPress for beginners
To what extent have you thought about developing your website?
You have nothing to stress about! WordPress simplifies the process of creating a website, whether a personal blog, an e-commerce site or a place for a business, given that you know what you’re doing.
Learn all you need to know to set up, build, and maintain your WordPress website with our free, interactive online WordPress for beginners course.
Free Online Courses with Free Certificates No. 8: Google Ads Display Certification
Prove your proficiency with Google Display by delivering work that effectively uses display advertising budgets.
Users who want to get certified must demonstrate that they can create effective Display strategies and campaigns that achieve a wide range of marketing goals.
In that case, Google will recognize your ability to translate an idea for online marketing into a comprehensive digital marketing strategy.
With Google Display, you can also plan to increase exposure, interest, motivation, and long-term memory. In addition to a great deal more.
Free Online Courses with Free Certificates No. 9: Ad Policies for Content, Creative, and Targeting
To ensure that your campaigns adhere to our guidelines, you must be aware of the distinctions between limited information and forbidden content.
- Find out the possible reasons why your ad was rejected.
- Learn more about the steps involved in submitting an advertisement for review and how to appeal.
- Knowing what kinds of text, landing sites, and other elements you can use in your ads are important.
- Check out some acceptable and unacceptable uses of imagination.
- Find more about the rules that limit where you can aim.
Free Online Courses with Free Certificates No. 10: Social Media Marketing Foundations
Since social media allowed businesses to interact directly with their target audiences, it significantly impacted marketing.
Brands that can last will utilize these channels to connect with customers and win their loyalty.
This course will provide a grounding in the basics of social media advertising.
Educator and well-known marketing expert Brian Honigman explain how your business could benefit from a social media strategy.
He illustrates how to zero in on your target demographic so that you can craft a social media strategy tailored to your business’s needs.
Aside from that, he demonstrates how to effectively connect on well-known platforms like Facebook, Instagram, and Snapchat, how to make sponsored commercials yield results, and how to assess your progress.
To Sum it Up
To get a fundamental understanding of digital marketing, it is not necessary to enroll in an expensive master’s degree program.
You can learn about the several facets of this ever-evolving discipline and the various areas of concentration by consulting one of the many available online resources.
The 10 free online courses with free certificates outlined above are a sure bet.